up & eat ‘em
Hostess wanted a breakfast campaign featuring several of their cakes and donettes. And, they wanted you to know that there are breakfast options available that are tastier than that bland, boring granola bar that you eat every single morning. And when you eat that same thing day after day, you almost become zombie-like and get into a routine called “The Breakfast Blahs.”
Integrated Campaign: Video, Digital, Social, Merch POS, Radio, TVC Credits: Bryan Mohr, Copywriter
“Mom & Kids” :30
“Couple” :30
“Employee” :30
“Student” :30
Emergency Blah-cast Announcement: Microsite Video
Microsite featuring the Public Blah-cast Announcement, the survival kit menu of breakfast items, and a broadcast feed from the Emergency Blah-cast system.
(above) Social posts for launch. (below) Announcement email and in-store POS display.
